Laron was born in Cape Town in the Western Cape of South Africa, a region that enjoys multi-culture, beautiful landscapes and many of the world's favourite vineyards. The region is also famously known for being the location where the two oceans meet (Atlantic and Indian Oceans). In his early twenties, Laron took employment within the 5 Star hotel industry at the Table Bay Hotel (V&A Waterfront) in Cape Town. It was here that his taste for home decor and soft furnishings developed as he kept a watchful eye over the in-house designers.
In 2003, he moved to London where he took employment with a leading, bespoke home furnishing company, Heals & Co. In 2006, his continued creativity saw him undertake work with Global Artists, one of the UK’s leading talent and creative management agencies and in 2016, Laron decided to open his own business 'LV Interiors' providing curtain and cushion making services on recommendation only. More recently, making the decision to widen his customer base across the internet, he developed www.lvinteriors.co.uk. Laron continues to live in London, is married and is the proud owner of two mischievous Beagles.